Online Catalogs: Publish online and create interactive, rich media catalogs with ePublish
Catalogs are based around the concept of being a complete list of products on offer, formatted in a systematic and logical order such as alphabetically or by type or price. As a form of advertising, catalogues provide a target market with clear and concise information on products and services offered. Catalogs provide a vehicle through which to offer discounts, sales information, vouchers and coupons directly to the public.
Catalogs have predominantly been printed and distributed via direct mail and other outbound marketing channels, however the time of printing and associated distribution costs are over. So too is the age of limited reach.
Online catalogs are here and provide a cost-effective, faster and more interactive advertising medium. Digital catalogues can be viewed on every device from PCs and Macs to mobiles and tablets; 24/7 and from anywhere. There’s no way to reach more people globally than through the Internet. Almost everyone owns a smartphone, tablet or other mobile device these days, meaning that they’re connected at all times.
Digitally enhanced catalogs with added audio, video and web links are even more attention grabbing – something that is very important when you’re attempting to appeal to an audience jaded by years of print advertising. Online catalogues can be sent directly via email or social media channels and contain direct links to eCommerce websites to convert a reader into a buyer.
ePublish is a site that lets you self-publish digital versions of your catalogs online. You don’t have to find a distributer and you don’t need somebody to redo the work for you – you’ll be able to convert your print copy into a digital edition that can be seen on any device, anywhere in the world.
A PDF of your catalog is all you need to get started with ePublish. Upload the file with your free account and our website will create a digital edition that can be shared with anyone in the world, on any device.
Sign up for a free ePublish account today to get started. Add rich media functionality and reach a wider audience with global distribution options. Contact us for help with account upgrades and subscription plans too.